Case study

Little Capricorn Co

Formerly the owner of an Albury vet clinic, Shelley Wiltshire decided to change direction and launch an online shop selling ecoluxe products that support women through pregnancy, birth and beyond.

“I have worked with Torre twice on two different businesses. She is extremely talented and very easy to work with. She puts a lot of care into making sure the branding is exactly what you want.”

Shelley Wiltshire - Little Capricorn Co
The story

After a difficult journey involving loss and despair, Shelley's precious boy was born at Christmastime during the COVID pandemic. Little Capricorn Co was named after his zodiac sign – a determined and vigorous Earth sign, fitting for a tiny master.

Little Capricorn Co was created for those who are navigating the beautifully tumultuous transition from maiden to mother.

The moment you fall pregnant, you will be a new version of yourself. It takes time to get to know this new mama. Matrescence is the name for this physical, emotional, hormonal and social transition to becoming a mother – a time that mothers need to be supported. Without the traditional 'village' to hold her, many are left feeling isolated, overwhelmed or depressed.

While Little Capricorn Co isn't a pre-packaged village ready to be shipped out to your doorstep (shame!), the products are curated to help provide micro-moments of care that can lift a mama's spirits and make her feel held as she rides out the seasons of motherhood.

  • As Little Capricorn Co would be a Shopify store, every element of the brand needed to be visually stunning to stand out and attract its target market. The look needed to be:

    — Soft & Calm
    — Nurturing
    — Feminine
    — Modern

  • — Branding
    — Copy & Story Consulting
    — Shopify Website
    — Marketing Materials
    — Social Media Setup
    — Social Media Curation

Visit the Little Capricorn Co online store:

“I could not fault the service and will be definitely keeping Torre on speed dial for any of my businesses or side hustles in the future!”

Shelley Wiltshire - Little Capricorn Co