Case Study

Spare Parts
Art Space

Spare Parts Art Space is a warehouse studio space for artists, as well as a hub for creative workshops for children and adults.

“I felt very nurtured and undertstood by Torre throughout the process of creating and launching Spare Parts Art Space.”

Karen Mills - Founder of Spare Parts Art Space
The story

Any creative person knows that art and fear are familiar bed-pals. And for artist and Spare Parts founder Karen Mills, fear dominated for decades, blocking her creative flow, leaving her listless and incomplete.

It was in her late 30s that an idea came to her:

It would be a space of belonging. A space of experimentation and play. A space for people of all ages to gather, discover and make.

Stepping into Karen's Spare Parts Art Space is immediately enchanting. Built in an industrial area of Mornington, there's a wash of ease that comes over the heart of any creative when they walk through the door and into the converted warehouse.

Smooth concrete floors invite mess-making of the wild abandon kind, while exposed ply walls showcase an inspiring range of finished pieces – each a colourful story told with buttery oils or acrylics or cut paper.

This is a sanctuary for humans of all walks to put fear aside and let their beautiful, creative selves unfurl.

  • This brand needed to reflect the playful values of the business concept, and be highly diverse and suited to chopping and changing across mediums.

    — Vibrant
    — Playful
    — Dynamic
    — Inspiring

  • — Branding
    — Website
    — Marketing Plan
    — Marketing Materials
    — Social Media Strategy + Curation

  • The space was launched with great success and quickly gained full occupancy from working artists renting the individual available rooms. The workshops were a hit, frequently booked out, offering a schedule of exciting classes for both kids and adults. 

Karen Jane Mills - Founder of SPARE PARTS ART SPACE

“Torre has talent that is extremely rare to find. Her exceptional skills with both words and design gives her a vast creative toolkit to work with. She listens intently and intuits needs, and so she was able to perfectly capture the vision I had for my business.”