Story-led marketingMarketing doesn’t have to be icky. Great marketing is sharing the story of you, your business journey, your mission and values, and how your business is serving the community.
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
—Seth GodinHow Story Shape does marketing differently:
Storytelling
Everyone has a story to tell. We’ll work with you to find yours, which will form the basis of captivating story-led marketing that makes promotion feel effortless, exciting and less icky.
Strategy
No more throwing spaghetti at a wall to see what sticks; we’ll get you aligned with an intelligent strategy that funnels your resources into the themes and platforms that best suit.
Latest Tech
We constantly doing courses to stay relevant! We embrace ChatGPT, Canva and all the innovation that empowers our clients to get the most time and budget effective outcomes.
Support
Every business is unique, and every budget is different, so we work with you one-on-one to ensure you’re getting a bespoke fit that fits your business, budget and goals.
“People don’t always remember what you say or even what you do, but they always remember how you made them feel.”
—Maya AngelouWhat we can do for you
Marketing strategy
Set Specific, Measurable, Achievable, Relevant, and Time-Bound ‘SMART’ goals
Identify and define target audience
Pinpoint your unique selling proposition
Establish best channels & tactics
Establish budget and timelines
Create content plan and campaigns
Monitoring and adjusting
Social Media strategy
Audit of existing socials (organic and paid)
Competitor research
Craft audience personas through storytelling
Create social storytelling plan and content strategy
Content pillars and top, middle and bottom of the funnel strategy
Content creation, including bespoke photography, reels and copywriting
Content calendar creation
Monitoring and adjusting
social advertising
Establish measurable goals, budget and timelines
Ensure digital hub is optimised to receive traffic (website, sales page, etc)
Define target audience/s
Set-up of pixel tracking and Meta business suite
Creation of compelling ad creative, including photography and/or reels
Set up, management and optimisation of ads
Monitoring and adjusting
search engine optimisation
Establish measurable goals
Create SEO strategy
Perform keyword and competitor research
Optimise website structure
Optimise opportunities for local searches
Optimise on-page SEO
Create backlink strategy
Monitoring and adjusting
Email marketing (EDMs)
Set up of email marketing platform (Flodesk, Mailerlite, ConvertKit, etc)
Audience segmentation
Automation of email sequences
On-brand email design
Creation of email marketing calendar
Storytelling plan for email marketing
Content creation
Monitoring and adjusting