Make your business magnetic with story-led branding and marketing
A smart brand is one that combines story and strategy with vision and visuals to showcase your unique spunk to the people who need what you’ve got.
We help founders and organisations bring their big, bold and sometimes wildly hairy business dreams to life, using branding and marketing with enough magnetic charisma to take home to your mum.
We work closely with business owners and execs to pinpoint what makes them rockstars in their fields, and then we find compelling ways to capture that through our dynamic toolkit of storytelling, branding, websites, photography and social media marketing.
So whether you’re starting from scratch with a new idea or shaking up an established schtick, let’s make a plan, shape your brand and launch the damn thing with a bang. 💥
Story
Branding
Marketing
Websites
My story
It all started with doodles. The margins of my high school notebooks were full of scribbles: fruit, letterforms and sometimes – for LOLs – literal doodles. It was a surprise to nobody that I got a BA in Visual Communications and became a graphic designer.
But I was under-challenged. So, I moved to San Francisco, got a new design job, established a new life… and felt under-challenged in a new location. I decided to do some radical soul-searching by sailing back to Australia on a tiny old boat with a new boy, facing the depths to find something deeper. It was brave and idiotic. Mostly idiotic.
After two years at sea, I wrote a book. To my astonishment, that story sold to five publishers, so I wrote a second book, published stories in Lonely Planet anthologies, created an award-winning blog and got featured in mags worldwide. Elizabeth Gilbert of Eat Pray Love said my writing was ‘Right on the money… and very inspiring.’ WTF 💀
While I loved crafting stories, my days as a full-time writer were spent alone, in a robe, in a state of unhealthy introversion, eating dip with my index finger, writing about travel while pretending I loved endless travel. Home beckoned, as did community, normality and the simple joy of doodling. After I met my soulmate, set roots in the country and became a mum, I merged my first passion of graphic design with my new passion of storytelling, creating Story Shape.
Torre DeRoche, Founder / Creative DirectorNow tell me your story.
I’m obsessed with stories. O-B-S-E-S-S-E-D. I love nothing more than getting to know YOU, your business ideas, your journey, your struggles, your dreams, your enemies, your weird quirks, and hey, maybe even your guilty pleasures? 😉 You name it. Knowing what you’re all about helps me map a clear path toward your goals. No matter where you’re at on your business journey, I provide creative and strategic solutions, eliminating the headaches of trying to do it all.
Let’s Begin
